Whether you grew up playing the game or you’re someone who has never set foot in a rink, we believe hockey is for everyone.
We strive to always deliver innovative products and unforgettable experiences that bring people together around the greatest sport on earth.
On or off the ice, hockey has the power to forge the deepest bonds, instill the strongest values, and make a team player out of anyone.
We have the responsibility to cultivate the future of our brands. We are proud to serve our communities, value our partners, and honor each other.
We are always “we” and never “I”. We value relationships and equal representation. We lean on each other’s strengths, and collaborate to achieve group success.
We love what we do. We have a strong desire to succeed and work to overcome any obstacle standing in our way.
We believe anything is possible and strive to be our best. We focus, evaluate, execute, and pivot when needed in order to always push forward.
We strive to always redefine the standard of excellence in all that we do. We work to improve ideas, products, and relationships, and we see challenges as new opportunities.
After working almost 20 years at Nike, Ed joined the team in 2017 as our “head coach.” Growing up in a sports-oriented family, he learned the value and power of teamwork at a young age. He brings that same passion to work everyday where he focuses on building our world-class executive team.
A hockey fan through-and-through, Joe Robinson uses his love for the game and its community to help grow both Bauer Hockey and Cascade Maverick brands. Before joining us in 2017, he worked at companies like Converse, Polartec, and Gillette. Joe taps into his resourcefulness and knowledge to create and achieve goals that will have an immediate impact on all of his teams.
Before joining the team in 2013, Cathy held various financial roles at companies like Procter & Gamble and Stonyfield Farm. In 2023 she was called up to CFO where she continues to use her love of sports and teamwork as inspiration to continue to drive efficiency, profit, and ensure sustainable growth.
VP/GM, BAUER HOCKEY
Dan joined the team in 2016 after spending time at brands like Black & Decker, DeWalt, and Bosch. As a results driven leader, he taps into his experience in growing consumer goods companies to help Bauer Hockey drive revenue growth and profitability by developing the talent within the organization.
CHIEF DIGITAL OFFICER
Chris joined the team in 2021 after spending most of his career at Four Seasons Hotels. A Toronto Maple Leafs fan, he believes sports are a powerful opportunity to learn positive skills that have an impact well beyond the field or arena.
VP, GENERAL COUNSEL & SECRETARY
Prior to joining the team in 2020, Cynthia held in-house counsel roles at Analog Devices and Hasbro, and worked in private practice at Ropes & Gray. A motivated and passionate problem solver, she loves being part of a company whose core purpose is to enhance people’s lives through sports.
VP, PRODUCT INNOVATION & PRODUCTION
A veteran of the research and development industry, Dan joined Bauer Hockey and Cascade Maverik Lacrosse in 2018 with the goal to help every hockey and lacrosse player experience their full potential with innovative tools and technology.
VP, SOURCING, DISTRIBUTION & QUALITY
After nearly 15 years at Gillette, Roland joined the team in 2004 where he has since held many roles throughout the company. A focused leader, he uses his vast skill set and experience to help him and his teams deliver high levels of service and product quality to all of our consumers.
VP, SUPPLY CHAIN
A lifelong member of Bauer Hockey, Jean-Francois joined the team in 2001 and has spent time on the supply chain team along with the commercial side of business. As a motivated leader, he uses his experience creating successful processes and playing hockey to influence the way he assembles teams to help push both the hockey and lacrosse businesses closer to revenue goals.
Develop marketing campaigns that inspire our customers and express a consistent brand identity across multiple channels.
Work cross-functionally throughout the life cycle of product development to identify trends, analyze sales, and identify growth opportunities.
SALES AND CUSTOMER SERVICE
With the customer at the center of everything we do, your goal is to develop strategic plans, manage account relationships, and ultimately drive customer satisfaction.
Deepen customer loyalty by implementing trends, evolving technologies, and new customer behaviors in e-commerce, e-mail, and social media.
Drive the evolution of our capabilities across people, processes, and technologies so that we’re able to meet the ever-evolving needs of our consumers.
Ideate, engineer, and bring to life the next generation of authentic BAUER sticks, skates, and more.
Support the logistics, materials, and inventory network by coordinating and communicating with suppliers and vendors globally.
Plan, account, and report financials across diverse categories and geographies, while managing the company’s investment portfolio, debt, and equity instruments.
Collaborate with and support stakeholders through legal counsel and analysis to help protect, grow, and maintain the integrity of our brands.
Develop a highly motivated, diverse, and engaged global team by attracting, recruiting, retaining, and rewarding top talent.
DISTRIBUTION + MANUFACTURING
Produce and manage inventory, shipping, and transportation of our products using solutions that ensure accuracy, precision, quality, and speed.
MISSISSAUGA, ON, CA
BLAINVILLE, QC, CA